The global basketball movement has begun. In Canada basketball is the #1 most popular team sport among youth 12-17, the #2 most played sport and 42% of all young Canadians are NBA/WNBA fans.
The growth of the game in Canada and around the globe fuels our belief that basketball unites us and inspires communities to thrive through sport.
Court building, storytelling, and community building is what we do. Access to sports, spaces to grow, and long-lasting narratives is the impact that we aim to create.
Access to Sport
Increasing access to youth sport and wellness for underserved and underrepresented communities by providing accessibility to infrastructure and resources.
Spaces to Grow
Working alongside communities to create long lasting inclusive spaces that bring people together and develop skills and confidence for youth and community members to become leaders on and off the court.
Inspiring Narratives
Identifying and telling impactful stories that contribute to developing narratives that grow the game of basketball and inspire youth to participate in sport.
10 COURTS RESTORED Globally
55,000 SQUARE FEET OF ASPHALT RESTORED AND PAINTED
15 IN-PERSON ACTIVATIONS IN 10 COMMUNITIES
OVER 100,000 PEOPLE REACHED
10 STORYTELLING PRODUCTIONS
